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Orange Man (advertisement)
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Orange Man (advertisement) : ウィキペディア英語版
Orange Man (advertisement)

''Orange Man'' is a British television advertisement for the soft drink Tango. It was produced by HHCL, a longtime collaborator of Tango who would go on to create many of their advertisements.
The first in their "You Know When You've Been Tango'd" campaign, it was made in 1991 and aired on television in 1992. It features an orange man slapping a Tango drinker across the cheeks, this sequence representing a wacky metaphor for tasting Tango. The advert gained quick controversy after reports of injuries when children began copying the events of the advertisement in school playgrounds, and was subsequently banned, with two other versions of the advert with different events replacing it.
Despite the controversy, it contributed to a boost of sales by more than a third, and has gained acclaim in later years, even featuring and ranking highly in several lists, of the greatest adverts ever made.
==Plot==
The advertisement starts with three young men standing outside a fruit shop. One of them is drinking a can of Tango. The voice-over of "commentators" Ralph and Tony (reportedly voiced by Hugh Dennis and Ray Wilkins) appear. Ralph says "oh, I think we could use a video replay here" and the footage of the man drinking the Tango is "rewound" (with the effect of a tape recorded being rewound on screen) to before he drinks the Tango, for a "replay". Then, a man completely painted orange comes onto the scene, who runs around the men and then taps the man with the Tango can on the back.
The man turns around, then the orange man slaps him across the cheeks, and then runs off. Ralph and Tony become excited and rewind the clip again to the same position, this time showing the orange man come out from behind a post box and shows the same events with Tony providing commentary. The advertisement ends with the man looking at his Tango can in question, followed by the imagery of the Tango can on top of the orange man's head, with the slogan "You Know When You've Been Tango'd" written on it.
A deep male voice (Gil-Scott Heron) says the slogan at the same time.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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